OUR JOURNEY & VISION
The Beginning of a Spark
POSITIVITY
The Morning
Morning Shadow starts with a foundation of positivity. Every journey begins with a spark of bright energy.
DEPTH
The Walk
True friendship is found in the journey. We build depth into every narrative, walking alongside you.
COMFORT
The Shadow
As the day softens, our presence remains. We offer comfort and a quiet glow, staying right by your side.
THE PILLARS OF OUR CRAFT
The Essence of Our World
Emotional Connection
Designing with empathy to build lifelong friendships across every generation.
Visual Narrative
Weaving a signature visual language and rich storytelling into every character.
Global Community
Creating a universal language of friendship that resonates with hearts all over the world.
Enduring Craft
Timeless, original IP designed to stay by your side from Morning to Shadow.
Partnership & Licensing Excellence
Creating Together
Beautifully Crafted
Thoughtfully prepared, high quality artwork that makes every product look its very best.
Hearts & Personalities
Characters with distinct personalities and unique stories that bring a world of charm to every collaboration.
Official & Original
Original designs that you can trust, created with care to be your brand's lasting companions.
THE ASSETS
✦ Master Vector Files
Original Adobe Illustrator (.AI) files for infinite scalability and precise production.
Professional PSD files, thoughtfully organized for high-quality printing and color matching.
Technical patterns ready for application on textiles, gift wrap, and packaging surfaces.
Technical guides for Color DNA and typography to ensure brand harmony on every product.
THE PARTNERSHIP
Global rights and co-branded partnerships for stationery, apparel, and lifestyle goods.
Custom character variations and exclusive illustrations tailored to unique brand stories.
Creative licensing for publishing, interactive apps, and immersive digital experiences.
All characters are original creations with registered copyrights, ensuring a secure and trusted partnership.
THE BRIGHTEST STORIES ARE WRITTEN TOGETHER